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Additional Attendee Data
Professional
Interest Area
54%
work on residential projects
46%
work on commercial projects (up from 40%)
An
Audience with Purchasing Power
97%
have a purchasing role
87% said
they plan to make a purchase as a direct result of their visit to the
show.
66%
had not attended any other show in the last twelve months
82%
came to the show for two days or more
Purchase Intent
Routinely our surveys show that 80-90% of the visitors plan to make
purchases as a direct result of their visit to the Traditional Building Show.
This year, the timeframe for making those purchases shortened. 50% of those
surveyed said they would make purchases in less than 6 months. Of them, 90%
said they would be buying within the next 12 months.
