Traditional Building Conference

Boston 2009: Design Challenge


William Sloan Associates won first place among 6 teams of architects and designers from across the country in the 2009 Boston Traditional Building Design Challenge.

The Traditional Building Design Competition, took place during the 2009 Traditional Building Exhibition and Conference, March 12-13, 2009 in Boston. Participants competed for two days to design and draw by-hand a new "old" community that could fit contextually on one of Salem’s most endangered historic sites.

Design teams were tasked with creating a community concept on the city-owned Church Street Lot parcel, a parking lot in historic downtown Salem, MA. The “charrett” style competition brought expertise, energy and enthusiasm to the task and produced a set of recommendations for the City of Salem to consider in addressing not just the development of the Church Street Lot but also the vibrancy of downtown Salem.

David Hart, juror, an architect and a member of Historic Salem, Inc., stated; “It seemed like the groups performed 6 months of design work in 36 hours – and by putting pencil to paper instead of using computers. The results were six different schemes each carefully worked out to respond to the challenge. It was difficult to pick a winner when we had all these outstanding designs. The city should be happy to have such workable suggestions to act as guidelines for future development of the site.”

The winning entry was created by the William Sloan and Associates design team, Chip Sloan, Josh White and Jeff Wetzel. It consisted of single, two and three family residences, both brick and wood, designed in the vocabulary of historic Salem residential architecture. The urban design reinforced the existing street frontages, developed under ground parking with landscaped park and gardens above and public access through a variety of walkways and passages. In addition to 50 cars, the underground development provided the distribution for a central Cogeneration Plant that would provide electric power, steam and chilled water to the development with minimum energy usage and carbon footprint.

The following design teams competed in this year’s Traditional Building Design Challenge:

Angus MacLeod
Architectural Designs
7 Primus Ave #10
Boston MA 02114
Ph: 508-257-6789
Design Associates Inc.
432 Columbia Street
Cambridge MA 02141
Ph: 617-661-9082
Timothy Burke Architecture, Inc.
142 Berkeley Street
Boston, MA 02116
Ph: 617-266-1332
Richard Henry Behr Architect
2 Weaver Street
Scarsdale NY 10583
Ph: 914-722-9020
Richard Henry Behr Architect
2 Weaver Street
Scarsdale NY 10583
Ph: 914-722-9020
William Sloan Associates
551 Main St.
Winchester MA 01890
Ph: 781-729-2910

William Sloan and Associates
551 Main St.
Winchester MA 01890
Ph: 781-729-2910









The Traditional Building Design Challenge was hosted by the American Institute of Building Design in partnership with the Traditional Building Exhibition and Conference, a national event which features experts, demonstrations, and workshops about historic restoration and renovation emphasizing traditional building methods, materials, and styles. Seminars about contextual design, urban infill and adaptive use are also presented.

The Design Challenge jury was comprised of several members in the Salem community, including Tom Daniel, Economic Development Manager for the Salem Planning Office, David M. Hart, David M. Hart Enterprises, and Edward Nilsson of Nilsson + Siden Associates, Inc. Other jury members were Christine Franck of Christine G. H. Franck, Inc., of New York and Nancy Berry, Editor of New Old House Magazine.

The Traditional Building Design Challenge is sponsored by Woodstone Windows and Doors ( and Ecostar premium roofing ( ). It is produced by The American Institute of Building Design (, the Institute of Classical Architecture and Classical America (, and New Old House Magazine ( who collaborate to publicize the winner and to advocate excellence in residential design. William Sloan Associate’s winning project will be featured in the Summer 2009 issue of New Old House Magazine and the July issue of Period Homes Magazine.



Previous Design

Boston 2009
Chicago 2008
Boston 2008
New Orleans 2007
Boston 2007
Chicago 2006


Traditional Building Period Homes rexbilt
Tradweb Palladio Awards
Twitter Facebook

Copyright 2015. Active Interest Media. All Rights Reserved.  Privacy Policy